Design is more than its outputs. It lives in the context that shapes them.

Design is in its decisions, insights, assumptions, priorities, and constraints. It is in its collaboration, process, articulation, and execution. It is in its form, function, and the thinking that connects them. It is in its alignment, conflict, and coordination. It is in its intent and its outcome.

The most valuable part of design rarely gets an address. And that’s why we built Hetch. To give design the address it deserves.

Request demo
A woman with long brown hair sitting at a desk working on a laptop in a creative workspace. The background features a wall with fabric swatches, color samples, and design plans pinned up.
Man pointing to a tablet screen with a presentation or video thumbnails at a meeting.
Several people working together around a table covered with printed documents, colorful sticky notes, and markers, engaged in a collaborative discussion or planning session.
Blurry photo of two people walking past a wall display of various photographs and logos, possibly at an art exhibit or gallery.
A group of people in a conference room with orange walls, sitting around a table with laptops, listening to a presenter pointing at a screen displaying a colorful diagram.

Hetch is purpose built for design collaboration in the generative AI era.

Outputs are no longer scarce. Context is.

As generative AI accelerates creation, maintaining coherence across people, intent, and outcomes is more important than ever.

Hetch is built for teams where AI participates in design, while people remain accountable for intent and outcomes.

Request demo

The generative era changes what matters in design.

Design can no longer be observed through tasks, lists, or issues. What matters is how design is aligned to intent and how teams are accountable to outcomes.

And that’s why we built Hetch. To make design observable and teams accountable to what matters.

 

Intent

Anchors what teams create to a shared direction.

Context

Connects people, intent, and outcomes as work evolves.

Outcome

Makes design observable and teams accountable.

Built by change makers

Illustration of Hari Nallan, Founder of Hetch

Hari Nallan

“Design must be observable”

Illustration of Sapnesh Agrawal, Founder of Hetch

Sapnesh Agrawal

“Design must be coherent”

Illustration of Darshan Bhat, Founder of Hetch

Darshan Bhat

“Design must be accountable”

 
 

FAQs

  • Hetch is where design gets an address. It is a platform for designers and stakeholders to collaborate as design evolves, regardless of the tools they use to create it.

  • Hetch is how the alphabet "H" is spelled. We believe humans are fundamental to design, and that remains non-negotiable. The Hetch logo represents people working together toward a shared purpose.

  • The generative era has changed what matters in design. As outputs become increasingly abundant, intent, context, and outcomes become more important than ever. Hetch is purpose-built to keep them connected.

  • Hetch captures, preserves, and connects the evolving design context to its intent and outcomes. It helps teams understand not just what was created, but why.

  • Hetch is built for design collaboration. It is meant for anyone contributing to a design project, including designers and stakeholders, across organizations of all sizes.

  • Yes. Hetch is available today. We are currently onboarding teams in phases and working closely with organizations to ensure successful adoption at scale.

  • Hetch is designed to work with existing teams, projects, and tools. For organizations that require custom deployments, we partner for migration, integrations, governance, workflows, and role-based access.

 

Let’s give design the address it deserves.

Request demo